The waiting line game of Mailbox

// #Mailbox , the latest attempt at improving mail #productivity , might work or it might fail. But they've handled their launch strategy in an innovative and smart (in terms of  #marketing ). 

Instead of the classic "give us your e-mail to notify you" and then just launch for the entire world, they adopted a "waiting line" concept: people who signed up first will get the app first. This rewards early adopters but also allows for "bragging rights" as the app shows your number in the "line" and how many people are in front and behind you. 

The result today is people filling the social networks with screenshots like the one below, showing how long the line is and if they are lucky (to be ahead) or unlucky (to have to wait a lot). And of course the tech press has something "exciting" to write about :) 

One could say it's the digital equivalent of #Apple 's lines on product launches. It remains to be seen if other start-ups will copy this idea... :)

Colours, Emotions, Brands

// This kind of chart has been going around the net for a while, but a reminder is always good :)

If you're looking for more #marketing -oriented #color   #infographics  see also How do colors affect purchases?
http://bit.ly/VG6O70

(Chart by The Logo Company http://bit.ly/VG6wwT)

Apple: the ultimate troll, the first error

One hour and a half of presentation and they still haven't announced the name! :D

In the initial version of this post, i thought #Apple was trolling the internet. Minutes before the end of the iPad event and after the endless rumours on the name - #iPad3 , iPad HD, iPad RD? - and there was no mention of the name of the new iPad, except the descriptive "the new iPad".

And then, the event was over. And the name of the new #iPad is "the new iPad". Or "new iPad". Or something like that. Or maybe not.

In the first major product launch of the post-Jobs era it seems like Apple is doing it's first big #marketing error. It doesn't take much thought to see that calling a product "new" is problematic. For starters, you can't call it "new" forever, especially when we are talking about an electronic device where everything changes every six months. And of course, there is the issue of how are you going to call the next version. "Super new" sounds... strange.

Someone can argue that the "new" part will eventually be dropped and Apple will refer to as just "iPad". This doesn't make sense either as it would mean that for Apple there is not much difference between the original iPad (1) and the (new) iPad. Which would be disappointing for people getting a second-hand iPad1 and realizing that it can't do what the latest "iPad" ad shows...

Count me in the "confused" column.... :)

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This is embarrassing

From the Marriott Hotels website

foo@apogee.gr is subscribed to:
You have chosen not to receive Marriott email.
Please allow ten business days to process this request.

2 WEEKS to unsubscribe a mail from a mailing list??

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EdgeRank Checker (www.edgerankchecker.com) has added a new "post grading"...

EdgeRank Checker (www.edgerankchecker.com) has added a new "post grading" feature, showing statistics for each post on your page. Anyone using the service and seeing this in action?

Embedded Link

Post Grading Explained: In-Depth Facebook Post Analysis | EdgeRank Checker
Post Grading Explained: In-Depth Facebook Post Analysis. Posted on October 30, 2011 by Chad Wittman. Tweet. With Post Grading, each individual Facebook post will be graded from A to F. Post Grading of...

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Breaking news: Media love a good Twitter story

Reading on TNW that Egyptians use Twitter to raise over $200,000 in 1 week caught my attention, which is what a headline is supposed to do. But I dont find it to be mostly accurate. As we read in the first couple of paragraphs of the article:

The initiative, spearheaded by blogger and activist Mahmoud Salem, managed to bring in over $200,000 in just one week. Salem told The Next Web, “We managed to reach seventy percent of what we need to do in phase one.”

Local and multinational companies including Coca Cola, Mobinil and Azza Fahmy Jewelry donated a total of $150,000 collectively, while anonymous donors accounted for about $70,500 of the total.

So basically 70% of the money came from corporate deals that obviously were neither closed in a week and were more about proper sales/marketing rather than Twitter magically making companies spend their budgets for a good cause.

Related article: Egyptians use Twitter to raise over $200,000 in 1 week.

How do colors affect purchases?

Source: How do colors affect purchases?