Google adding synonyms and intent in the search for the perfect match

// For some time now, #Google has not been taking your searches... literally. Your keywords will of course be used but Google will also add in the mix the correct spelling of the words you used (if you made an error) as well as synonyms or related words (think "cat" when you search for "pet")

But Google is going further, analysing what people click for each search and determining users' intention. E.g. watching a video when you just search for "U2". This can go to an extreme like also giving you Best Buy pages when you search for another electronic site (see screenshot).

What to do about it? Use Google #Keyword  Tool http://bit.ly/UYKnWx and see which search terms people are using. Combine it with your Google #Analytics  report about through which keywords people end up on your site. 

Use also Google #Trends http://bit.ly/VFwcry to see if your website topic is part of a large audience over time or not and decide if you should expand or focus your coverage.
 
Read more on this article http://selnd.com/W3zwcp by +Vanessa Fox on +Search Engine Land 

EdgeRank Checker (www.edgerankchecker.com) has added a new "post grading"...

EdgeRank Checker (www.edgerankchecker.com) has added a new "post grading" feature, showing statistics for each post on your page. Anyone using the service and seeing this in action?

Embedded Link

Post Grading Explained: In-Depth Facebook Post Analysis | EdgeRank Checker
Post Grading Explained: In-Depth Facebook Post Analysis. Posted on October 30, 2011 by Chad Wittman. Tweet. With Post Grading, each individual Facebook post will be graded from A to F. Post Grading of...

Google+: View post on Google+

FAQ: How Google factors page speed into its search rankings

It’s a well-known fact that site speed is a critical ranking factor for organic search. The big question has been how exactly Google does this. This is probably one of the most-asked questions I receive, and the answers aren’t easy to find.

Full article: FAQs: The 12 most-asked questions about how Google factors page speed into its search rankings - Web Performance Today.

+1 reporting in Google Webmaster Tools and Google Analytics

The +1 button and the Google+ project are both about making it easier to connect with the people you trust online. For the +1 button, that means bringing advice from trusted friends and contacts right into Google search, letting the users who love your web content recommend it at the moment of decision.
But when you’re managing a website, it's usually not real until you can measure it. So we’re happy to say we’ve got one more announcement to make -- today we’re releasing reports that show you the value +1 buttons bring to your site.

More: Google Analytics Blog: +1 reporting in Google Webmaster Tools and Google Analytics.