One hour and a half of presentation and they still haven't announced the name! :D
In the initial version of this post, i thought #Apple was trolling the internet. Minutes before the end of the iPad event and after the endless rumours on the name - #iPad3 , iPad HD, iPad RD? - and there was no mention of the name of the new iPad, except the descriptive "the new iPad".
And then, the event was over. And the name of the new #iPad is "the new iPad". Or "new iPad". Or something like that. Or maybe not.
In the first major product launch of the post-Jobs era it seems like Apple is doing it's first big #marketing error. It doesn't take much thought to see that calling a product "new" is problematic. For starters, you can't call it "new" forever, especially when we are talking about an electronic device where everything changes every six months. And of course, there is the issue of how are you going to call the next version. "Super new" sounds... strange.
Someone can argue that the "new" part will eventually be dropped and Apple will refer to as just "iPad". This doesn't make sense either as it would mean that for Apple there is not much difference between the original iPad (1) and the (new) iPad. Which would be disappointing for people getting a second-hand iPad1 and realizing that it can't do what the latest "iPad" ad shows...
Count me in the "confused" column.... :)
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It ended and they still haven't. Looks like it's just called the new iPad.
ReplyDeleteIndeed, they really outdone themselves this time :D
ReplyDeleteso iPad 4 will be the "really new iPad"?
ReplyDeleteWouldn't be surprised if it was called that.
ReplyDeleteGizmodo is calling it "The NEW iPad 2012" :)
ReplyDeletehttp://img.gawkerassets.com/img/17fq7o8hy14kwjpg/original.jpg
When you don't give a clear name, people will use whatever they want. This is a tragic marketing error for Apple...
Maybe they discovered trademark issues around iPad HD - at the last minute?
ReplyDelete+Adi Rabinovich just call it "iPad 3" then :)
ReplyDeleteAs a very senior techie ( meaning I am very old) who has converted to Apple, I see no problem with the name. Both of you are young and seem to be impressed by Designer Logos, "NAMES" I will be more impress with what it may allow me to do and how easy it will be to do it. Call it a DOG.... if it works it is not because of the name.....
ReplyDelete+Gee Senter i've been hooked into computers for more than 20 years now, i've never seen a new tech product being named like the first version of it. That said, since we are talking about a consumer product, not just a technological innovation, I hope you will agree that marketing is a big part of Apple's success, so it's obvious that such things are going to be discussed.
ReplyDeleteI do know the need for good marketing. I also know I wanted the iPhone 5 but got instead the iPhone 4S. Perhaps I should have waited on the 5 but I sure do enjoy what I can do with the 4S that I could not do with the 3GS. Maybe they should have named it iPad 2S or iPad 3+ but I still want it all the same and oddly with Apple's reputation I believe I am not alone in this desire.
ReplyDelete+Gee Senter of course the "new iPad" will sell, i'm not saying that. Still, it is confusing to not use model names and it is certainly more confusing to switch to using model names to not using model names.
ReplyDelete