Sunday, 4 March 2012

Social Media tracking with ThinkUp


There are various solutions (with varying paying options) if you want to monitor your #social network efforts but there is also an open-source solution. +ThinkUp, led by +Gina Trapani, is a web application that can provide you statistics on your #Facebook , #Twitter and #Google + accounts and pages. Included are likes, reshares and responses per posts, followers and page like per day, etc.

It is also a self-hosted solution, which means that you get to avoid giving access to your data to another corporation, or be subject to ads and marketing efforts. Plus it is a great way to give your clients an additional tool for their marketing efforts.

You can see an example of the output here http://bit.ly/wiWH4j , it is my Google+ profile (this is optional, you can keep your statistics private). See also Gina's twitter stats page http://bit.ly/xgVHzv If you want to test it out, I have also opened the registrations on my personal installation for the next few days http://bit.ly/yCaxcH

To install it yourself, you just need a web hosting account with PHP/mySQL (a quick Amazon EC2 solution is also supported although I didn't try it). Setup and installation is rather easy with quite clear instructions.

You can learn more about ThinkUp and download the code at the official site http://bit.ly/xMOw1e

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