Playing with Lego helps you create better websites, apparently

I need to think of a service like this, but with Playmobil... :)

Can playing with Lego help you design better websites? A new, entirely serious, document from a Swiss team claims it can. URL – User Requirements with Lego is a process that creative teams can go through to help work out the best ways of communicating online.
Why Lego? Apparently because it’s simple to use; is known by most people; offers shapes and colours to aid with inspiration; can be built into simple or complex forms and is used in many different cultures. The process is based on an official Lego initiative called Serious Play, which looks to get all kinds of businesses using Lego to enhance their innovation and performance.

Full Article; Playing with Lego helps you create better websites, apparently |TNW

Update: Apparently Playmobil already is in use outside of children's rooms. In Afghanistan, German police officers are training their Afghan colleagues using Playmobil. :)