Sunday, 28 August 2011

Google is changing sitelinks (the links below a search result with access to other...

Google is changing sitelinks (the links below a search result with access to other pages of the site)

Changes include

- Sitelinks are now full-size links with a URL and one line of snippet text.
- Links have increased from a maximum of 8 links to 12, revealing more about the websites you are searching for.
- Sitelink ranking is now also combined with regular result ranking to produce higher quality searches.
- Sitelinks also vary based on your query, where a more comprehensive keyword search will return better results.
This basically means more power to the top 1-2 results if they use sitelinks, as they grab more above-the-fold space.

More at http://googleblog.blogspot.com/2011/08/evolution-of-sitelinks-expanded-and.html

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